אֱמוּנָה

The repression of practice and the antidialectical false consciousness that results from that repression are imposed at every moment of everyday life subjected to the spectacle—a subjection that systematically destroys the “faculty of encounter” and replaces it with a social hallucination: a false consciousness of encounter, an “illusion of encounter.” In a society where no one can any longer be recognized by others, each individual becomes incapable of recognizing his own reality. Ideology is at home; separation has built its own world.

……Imprisoned in a flattened universe bounded by the screen of the spectacle that has enthralled him, the spectator knows no one but the fictitious speakers who subject him to a one-way monologue about their commodities and the politics of their commodities. The spectacle as a whole serves as his looking glass. What he sees there are dramatizations of illusory escapes from a universal autism.

The spectacle obliterates the boundaries between self and world by crushing the self besieged by the presence-absence of the world. It also obliterates the boundaries between true and false by repressing all directly lived truth beneath the real presence of the falsehood maintained by the organization of appearances. Individuals who passively accept their subjection to an alien everyday reality are thus driven toward a madness that reacts to this fate by resorting to illusory magical techniques. The essence of this pseudoresponse to an unanswerable communication is the acceptance and consumption of commodities. The consumer’s compulsion to imitate is a truly infantile need, conditioned by all the aspects of his fundamental dispossession. As Gabel puts it in describing a quite different level of pathology, “the abnormal need for representation compensates for an agonizing feeling of being at the margin of existence.”